Long-term SEO partnership translates into £171k annual growth
Update: This client came to us with no SEO strategy over a decade ago. Today, they generate hundreds of thousands of pounds in annual revenue from organic traffic. The case study below highlights their most recent SEO success.
Client Overview
The client is a leading distributor and online retailer of electric fires and stoves, offering well-known brands such as Dimplex, Arada, and Ezee Glow.
The Brief
Our relationship with this client began in 2010 with a detailed SEO audit. At that time, they had no organic search strategy and were heavily reliant on paid traffic for revenue.
Since then, we have worked continuously to increase their organic visibility for commercial intent keywords at both the category and product levels.
Key Objectives
From the beginning, the client’s goals have remained clear:
- Increase organic visibility for target keywords.
- Drive consistent Year on Year organic revenue growth.
- Increase brand awareness through a well-defined content strategy.
- Strengthen domain authority by acquiring high-quality backlinks.
Our ongoing success in meeting these objectives is why the client has remained with us for so long.
The Strategy – What did we do?
Averaging approximately 31 hours of SEO work per month for this client, over the past year we focussed on 4 core areas:
- Expanding Product Categories
- Identified 13 new product categories with strong commercial intent to drive additional traffic and revenue.
- Improved existing product categories by improving content and optimising on-page elements.
- Content Optimisation & Migration
- Migrated blog posts to Shopify, ensuring better content organisation and improved site performance.
- Collaborated with copywriters to create new evergreen content and refine existing pages.
- Link Building & Authority Growth
- Acquired 14 high-quality backlinks to improve website authority and boost rankings for competitive search terms.
- Ongoing Strategic Collaboration
- Held monthly meetings with the client to align SEO efforts with their business priorities and objectives
The Results – What did we achieve?
- The annual website revenue from organic search and organic shopping grew by 53.27% compared to the previous year – an increase of £171,473.57.
- We identified 13 new product categories with strong commercial intent, leading to 6,397 additional organic sessions in GA4. Our efforts also generated 468,000 non-brand impressions and 8,640 non-brand clicks, excluding blog content, which contributed to overall traffic growth.
- Additionally, we published 7 new blog posts, refreshed 10 existing ones, and acquired 14 backlinks to strengthen domain authority.