Google SEO Training

1-1 or Small Group Custom Google SEO Training

training room

5* SEO Training with an Industry Expert

1-1 or small group training in SEO to help you understand what factors Google takes into consideration in ranking your website. The course will help you develop a specific strategy for your site and market.

Michael Wall Courses taught by Michael Wall, a Google Certified Partner and Northern Ireland’s original & most experienced SEO with over 40 yrs combined experience in SEO, AdWords, Google Analytics and Web Development.

What the Course Covers:

1. What is SEO
2. Relying on SEO
3. Benefits and downsides of SEO
4. Search engine history
5. A breakdown of where traffic comes from
6. Makeup of a Google Search
7. Percentage of traffic Organic search gets
8. Benchmarking your site
9. Benefits of Google Analytics
10. Keyword tracking software
11. On site SEO and ranking factors
12. Off site ranking factors
13. Diagnosing problems with your site
14. Keyword research
15. Competitor research
16. Link building

What You Will Learn

  • How to SEO your site
  • How to build an effective SEO strategy
  • How to manage an SEO campaign & what software to use
  • What factors Google takes into consideration when ranking sites. There are over 250!
  • If you’ve employed someone to do your SEO, you’ll be able to assess how much SEO has been done on your site and the quality of it
  • How to assess the strengths and weaknesses of your competitor’s sites
  • How to benchmark and measure your sites progress
  • Understand SEO jargon so you can now understand what your SEO guy is talking about!
  • The myths that come with SEO
  • SEO mistakes to avoid
  • Who to follow, what blogs and forums to read

Why Us?

– Courses are taught by experts in their field, who work in their field daily and don’t just teach
– The courses are tailored around your level, your website and your market
– We’re always willing to help with after course support
– There’s prep work done to make sure the courses go well and we know exactly what you want to achieve
– The group sizes are small so that they can be specific & detailed, hands on and answer all your questions

Course Duration

We can arrange full day courses from 9.30 am – 4.30 pm, or shorter 3 hour morning or afternoon courses.
Evening and weekend courses are also available.
If you’d like short term or long term mentoring, then that’s also available.

Course Location

We can also come to your business location and provide on site training. Training available throughout Northern Ireland and Southern Ireland.

For more course details or to book a course please fill in the contact form below.

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What Our Clients Think

Chris Lamph testimonial "Michael is a true organic and paid search market expert. His knowledge is excellent and he's very much up to date with all the latest Google algos. Unlike MOST digital marketing firms Michael really knows what he's talking about. He helped me develop an excellent new Pay per click campaign increasing conversion rates and reducing cost per click."

5 star reviews

Overall Rating: 5 Out of 5, from 12 reviews on Google