19.5 ROAS generated for a new Google Ads account

Client Overview

  • The client is a garden centre business based in Maghera Northern Ireland.
  • The client had an ad account that had been used several years ago but had no conversion tracking set up.
  • Key coverage areas were NI, ROI & Essex and Home Counties.
  • The customer provided a small list of preferred products.
  • Website hosted on Shopify.
  • We had access to Google Ads, Analytics, Shopify, Tag Manager & Google Merchant Centre.

The Brief

  • Prior to hiring us the client had tried Google Ads with some search campaigns focusing on garden furniture.
  • The campaigns were getting clicks and spending budget but there was no conversion tracking set up and they were underperforming.
  • The client had no real presence apart from organic and brand traffic.

Strategy – What did we do?

  • We initially wanted to begin with 3 PMAX campaigns targeting each area of coverage, because of the lack of historical sales data we thought this wouldn’t work.
  • We started with 1 PMAX campaign targeting ROI and 2 standard campaigns targeting NI & Home Counties.
  • We used the smaller preferred product range for PMAX as these were all high ticket items.
  • NI used Standard Shopping with the Ad Groups split by Product Type (Garden Furniture, Accessories, Water Features etc)
  • Home Counties used Standard Shopping with the Ad Groups split by Brand.
  • Set up accurate conversion tracking which covered revenue, calls, emails etc.
  • Fixed multiple issues with product feed/Merchant Centre/disapproved products etc.

The Results – What did we achieve?

  • High value six figure revenue generated in 8 months
  • ROAS over this time period – 19.5:1 (For every £1 spent in budget, we generated £19.50 in revenue)
  • Average Order Value from Google Ads was 49.66% higher than their online store AOV
  • Total order volume increased by 36% compared to the previous year
  • ROAS
  • 19.5:1
  • Conversions
  • 29,592.88
  • Average Order Value
  • +49.66%


“An excellent agency who are responsive and results driven. A pleasure to work with.” Peter Bradley, Managing Director.

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