Below is a case study of the training, prep, and support we offered a local Belfast company.

• Prior to the training we spoke with the trainees and built an agenda for the training.
• We reviewed the market and competitors and got familiar with the business.
• We were given access to the Ads and Analytics accounts and were able to dig through historical data that provided lots of info. The previous search queries gave us an idea of how to group keywords into more effective granular adgroups, what level of search volume there was, what their calls to action where, budget wastage on irrelevant terms, poor campaign targeting and so on.
• We set up conversion tracking in Shopify and Google Analytics, and imported these goals into Google Ads.
• On the day we built a new search campaign following best practices with the trainees, created tightly themed adgroups, created account level negative lists, added a full host of ad extensions, discussed the match types to use and when you’d use each type, and created well-written ads with good CTAs.
• We also created a very granular account that will provide good CTRs, good Quality Score, resulting in lower cost per clicks and better use of budget.
• We created a list of actions for the business to take, and followed up with detailed emails and support.