Ads Training2021-03-10T13:41:55+00:00

Google Ads Training

Google Ads training with an industry expert. Simple and effective training to teach you how to manage and improve your ads.

Would you like to learn how to manage a Google Ads account?

We can teach you how to set up and manage a Google Ads account, we can also help you understand how your current campaign is being run or help you bring it in-house and help you avoid all the costly mistakes.

Topics This Training Covers

  • What is Google Ads

  • The benefits of Google Ads

  • Where ads appear, the Search & Display Networks

  • How does Google Ads work

  • What is Quality Score

  • How to Set up a Google Ads account

  • How to structure an account

  • How to create a campaign with keywords, adgroups & ads

  • How do you know how much to bid
  • Conversion tracking

  • What keywords to bid on

  • How to build a keyword list

  • Best practices for writing ads

  • How to improve your ad with ad extensions

  • Creating negative lists

  • Common mistakes to avoid

Michael Wall

Google Partner

Courses taught by Michael Wall, a Google Certified Partner and Northern Ireland’s original & most experienced SEO with over 40 yrs combined experience in SEO, Google Ads, Google Analytics and Web Development.

Michael is passionate about search helping others improve their search engine marketing strategies.

Why Us?

  • Courses are taught by experts in their field, who work in their field daily and don’t just teach
  • The courses are tailored around your level, your website and your market
  • We’re always willing to help with after course support
  • There’s prep work done to make sure the courses go well and we know exactly what you want to achieve
  • The group sizes are small so that they can be specific & detailed, hands on and answer all your questions
  • Working in the industry means we keep up with all the latest updates

Class sizes

We offer 1-1 training or group training.

We also offer public courses which are posted on the website.

Course Duration

We can arrange full day courses from 9.30 am – 4.30 pm, or shorter 3 hour morning or afternoon courses. Evening and weekend courses are also available.

If you’d like short term or long term mentoring, then that’s also available.

Course Location

Our training room is on the Malone Road, Belfast. We can also come to your business location and provide on-site training. Training available throughout Northern Ireland and Southern Ireland.

Who is the training suitable for?

Training is suitable for business owners, marketers, digital marketers, social media marketers and anyone who wants to learn.

Case Study

Below is a case study of the training, prep, and support we offered a local Belfast company.

  • Prior to the training we spoke with the trainees and built an agenda for the training.
  • We reviewed the market and competitors and got familiar with the business.
  • We were given access to the Ads and Analytics accounts and were able to dig through historical data that provided lots of info. The previous search queries gave us an idea of how to group keywords into more effective granular adgroups, what level of search volume there was, what their calls to action where, budget wastage on irrelevant terms, poor campaign targeting and so on.
  • We set up conversion tracking in Shopify and Google Analytics, and imported these goals into Google Ads.
  • On the day we built a new search campaign following best practices with the trainees, created tightly themed adgroups, created account level negative lists, added a full host of ad extensions, discussed the match types to use and when you’d use each type, and created well-written ads with good CTAs.
  • We also created a very granular account that will provide good CTRs, good Quality Score, resulting in lower cost per clicks and better use of budget.
  • We created a list of actions for the business to take, and followed up with detailed emails and support.

Frequently Asked Questions

Who We’ve Trained

Garage Door Systems
Boyd Rice Solicitors
LBS Products
Belfast Met
Reid Black
Peter Thomas Photography
JJ Loughran

Who We’ve Trained

Garage Door Systems
Boyd Rice Solicitors
LBS Products
Belfast Met
Reid Black Solicitors
Peter Thomas Photography
JJ Loughran

Still have questions? We’d love to hear from you!

Regardless of scale or size, we would love to hear what you have in mind for your business.
Contact us today to move forward with your new digital strategy.

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