Google AdWords Training

1-1 or Small Group Custom Google AdWords Training

training room

5* Training in Google AdWords with an Industry Expert

1-1 or small group Google AdWords training with an industry expert. Simple and effective training to teach you how to manage and improve your ads.

Michael Wall Courses taught by Michael Wall, a Google Certified Partner and Northern Ireland’s original & most experienced SEO with over 40 yrs combined experience in SEO, AdWords, Google Analytics and Web Development.

Some of the Businesses We’ve Trained

acupoflee logo


garage door systems logo


jj loughran logo


lagan building supplies logo

What People are Saying

Michael is very knowledgeable and knows his subject extremely well. I would highly recommend his services and training.
Mel Boyle, OMMactive

I paid Michael on a consultancy basis to take me through a more personalised Google Adwords/PPC training session than the beginner courses I know he teaches elsewhere. This was invaluable to me in my work as a consultant, because I could bypass what I knew and implement a specific campaign for my business with Michael’s input along the way. I would highly recommend him to companies large and small alike for anything SEO, Adwords and website related.
Leanne Ross – aCupofLee

I work as a web designer at JJ Loughran Ltd. I suggested to my boss about doing some outside training in regards to marketing and SEO. When looking for training I was weary of “dud” courses and potentially not receiving the information I was looking for. And after my training with Michael from Codefixer Software I have got nothing but extremely positive comments for the training I received.
We covered SEO, AdWords and Analytics that was tailored around my company. It was 100% worth the money and I will be back for a refresher training course in the future.
If anyone needs a testimonial from myself then please feel free to call me at the JJ Loughran main office in Cookstown.

Kieran Mallon – JJLoughran

Thanks Michael, very informative day and money well spent. No doubt I will be in touch in the future
William Stafford – CSIonline

What the Course Covers

The course can be tailored to your agenda. If you’d like help setting up, or learning how to manage your account or even just to understand the reports that you get sent then we can help.

Topics can include;

  • What is Google AdWords
  • The Benefits of Google AdWords
  • Where Ads appear, The Search & Display Networks
  • How does Google AdWords Work
  • What is Quality Score
  • How to Set Up a Google AdWords Account
  • How to Structure an Account
  • How to Create a Campaign with Keywords, Adgroups & Ads
  • How do you Know How Much to Bid
  • Conversion Tracking
  • What Keywords to Bid on
  • How to Build a Keyword List
  • Best Practices for Writing Ads
  • How to Improve your Ad with Ad Extensions
  • Creating Negative Lists
  • Common Mistakes to Avoid

Why Us?

– Courses are taught by experts in their field, who work in their field daily and don’t just teach
– The courses are tailored around your level, your website and your market
– We’re always willing to help with after course support
– There’s prep work done to make sure the courses go well and we know exactly what you want to achieve
– The group sizes are small so that they can be specific & detailed, hands on and answer all your questions

Course Duration

We can arrange full day courses from 9.30 am – 4.30 pm, or shorter 3 hour morning or afternoon courses.
Evening and weekend courses are also available.
If you’d like short term or long term mentoring, then that’s also available.

Course Location

We can also come to your business location and provide on site training. Training available throughout Northern Ireland and Southern Ireland.

For more course details or to book a course please fill in the contact form below.

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What Our Clients Think

Chris Lamph testimonial "Michael is a true organic and paid search market expert. His knowledge is excellent and he's very much up to date with all the latest Google algos. Unlike MOST digital marketing firms Michael really knows what he's talking about. He helped me develop an excellent new Pay per click campaign increasing conversion rates and reducing cost per click."

5 star reviews

Overall Rating: 5 Out of 5, from 12 reviews on Google