Google Analytics Training
Learn GA4 and track what really matters for your business
Google Analytics Doesn’t Have to be Complicated
Our practical courses make GA4 easier to understand and use. Discover who’s visiting your site, how they found you, and what they do when they get there – insights that can help you make smarter marketing decisions.
Whether you’re new to analytics or moving from the old Universal Analytics, our training shows you how to track what really matters to your business.
Course Topics
Every business uses analytics differently, so your GA4 training will be tailored to your specific needs and skill level. We can cover all key areas of learning, including:
Your GA4 Course Director
Meet your GA4 course director, Michael Wall. Michael is a Google Certified Partner with over 40 years’ combined experience in SEO, Google Ads, Google Analytics, and web development.
His GA4 training is rated 5* by businesses across Northern Ireland.
Is Google Analytics (GA4) Training Right for You?
Our Google Analytics training is designed for a range of businesses, from eCommerce stores to lead generation websites. Each course is bespoke, making it suitable for beginners, those new to GA4, or anyone looking for a refresher or more advanced training.
We can deliver sessions in small groups or 1-to-1.
Our training is ideal for:
Course Location
We offer GA4 training in person or online, whatever works best for you.
At our Belfast office
Join us at our South Belfast training room on Malone Road for a full day or 2 day course. We’ll bring the knowledge if you bring the craic!
At your workplace
We can come to your office anywhere in Northern Ireland or ROI. This works well for teams, especially if you have a boardroom setup.
Virtual training
If you prefer to learn remotely, we can offer online GA4 training via zoom. This option is popular with those located elsewhere in the UK.
Why Us?
Who We’ve Training in Google Analytics (GA4)
Hear What Our Students Think
“I attended one of Michael’s Google AdWords & Analytics courses. It was very informative and helpful for the plans I had to set up Analytics and an AdWords campaign within my Marketing role.”
“Michael spent a very profitable day training the team at Wild Atlantic Cycling in Google Ads and Analytics. Great preparation and showed a superb understanding of the cycling business.”
“Can’t rate these guys highly enough! We have been on training courses with some of the team and found them really knowledgeable and easy to follow. We have since partnered with them on our Google ads account.”
Frequently Asked Questions
Most courses run as a full day from 9:30 am to 4:30 pm. If you’re a complete beginner, we may recommend two days to cover everything.
Yes. Whether you’re completely new to analytics, moving to GA4 for the first time, or looking to build advanced skills, we’ll adapt the training to suit your experience and goals.
There’s no one-size-fits-all approach, however our training days typically start with the basics, making sure you’re comfortable navigating GA4 and understanding the key reports. If you’re new to analytics, we’ll walk you through the GA4 set up and help you connect it to your site. If you already have a GA4 account, we’ll go straight into looking at the data and showing you how to make sense of it.
Analytics really allows you to get to know the ins and outs of your business, collecting all of the data being processed through the website, then breaking it down. This is an essential tool to measure performance and to discover actionable insights.
Yes. If you have questions after your course, you can get in touch and we’ll be happy to help. We can do follow-up sessions and mentoring if you’d like more in-depth support over time.
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