In this video, Michael answers SEO related questions!
We answer the age-old question, “What’s Better? Google Ads or SEO”.

We don’t see Google Ads (Pay Per Click) and SEO as competing. We believe in using a dual strategy and running them both. Google Ads can clearly help with getting traffic quickly and testing whether you are targeting the right keywords, using the correct copy, and have landing pages that convert. If you rely solely on SEO then you’ll have invested a lot of time and effort before you can measure whether your website converts. You’ll also miss out on a lot of additional traffic. There’s a mistaken belief amongst many people that we talk to that people just don’t click on Ads, that’s nonsense. If you aren’t running ads you are missing out on a lot of traffic and potential business.

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