Google Shopping Ads Agency
Boost ecommerce sales and increase your profitably with Northern Ireland’s leading Google Shopping Ads Specialists
Looking to put your products in front of people ready to buy?
We’ve generated millions of pounds through Google Shopping with Returns on Ads of up to 20:1 – that’s £20 for every £1 invested.
If you have great products at competitive prices coupled with a good website and solid stock levels, we can help you sell.
How Do Google Shopping Ads Work?
Shopping Ads use machine learning to show your products to people who are actively searching and most likely to buy, making them one of the most cost effective ad types.
Google Partner
Michael Wall one of Ireland’s longest serving SEO and Pay Per Click specialists runs the Google Ads campaigns and has extensive experience working on Google Shopping and lead generation campaigns.
For new campaigns we’ve Google Ads vouchers worth £400 to give away.
Google Shopping Ads Services
- Product Feed Setup – Creating a Google product feed can be tricky, especially for large ecommerce stores. Our experts handle the entire setup, generating high-quality feeds from platforms like Shopify, WooCommerce, Magento, and more.
- Google Merchant Center Setup & Integration – We’ll set up your Merchant Centre account properly, from domain verification to shipping and tax settings. Our optimised setups have helped new eCommerce stores generate six-figure sales, even with no historical data.
- Google Shopping Feed Optimisation – Shopping ads don’t use keywords, they rely on your product feed to match with what shoppers are searching for. We fine-tune your feed, from titles and descriptions to categories and attributes, to drive high-quality traffic to your store.
- Reviews Integration – 93% of shoppers say reviews impact their buying decisions. We help you stand out by displaying ratings in your ads, integrating your current review platform or setting up Google Customer Reviews.
- Performance Max Campaigns – Google’s Performance Max campaigns use advanced machine learning and smart bidding to drive more revenue for your budget. Many of our clients achieve returns as high as 27:1 when combining Performance Max with a well-optimised Shopping campaign.
- Local Inventory Ads – Need more footfall traffic to your business? With Local Inventory Ads, we can target users in your area and direct them to your location. Sometimes people prefer seeing products in store or getting help from your sales team.
- Dynamic Remarketing – Dynamic Remarketing allows us to show ads to previous visitors ads containing the exact products they viewed on your website. Recover abandoned carts and decrease drop-offs with Dynamic Remarketing.
- Free Product Listings – Increase organic traffic to your product pages and increase sales using Free Product Listings by Google. With free listings, you can show your products in more places and help people find your products more easily.
What We Don’t Do
What We Will Promise
Frequently Asked Questions
One key advantage of Google Shopping Ads is that you are only charged when a user clicks on one of your product listing ads, this means that you won’t pay unless users click on your ads.
Google Shopping Ads are extremely flexible and allow you to choose your daily budget and change it at any time.
When you speak to our team of Google Shopping Ads experts we can advise you on a suitable budget for your business.
Once your Google Shopping Ads start generating sales, they can be scaled up by increasing your bids and budgets, targeting additional locations, adding more products and introducing new campaign types such as Local Inventory Ads and Performance Max Campaigns.
Google Shopping campaigns allow you to adjust your budget as frequently as required, meaning you can react to seasonal events such as holidays and sales. This allows your business to take full advantage of key selling points during the year, and boost sales accordingly.
Google Shopping Ads drive engagement by displaying your products at the top of Google, in front of users who are shopping online.
They can also be paired with display and performance max campaigns to create a dynamic remarketing experience, and retarget users who have visited products on your site but not yet purchased.
This allows us to reconnect with potential customers and push your products to the forefront of their mind, while they browse websites, watch videos and scroll apps.
When set up, maintained and optimised correctly, Google Shopping Ads can be an incredibly powerful tool to generate revenue for ecommerce businesses.
Our Google Ads specialists have a track record of delivering astonishing results for our clients over the years.
Read our case study on how we generated over £1,000,000 per year using Google Shopping Ads.
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