Admittedly, as a Partnered Google Ads Agency & Microsoft Advertising Partner, we’re probably a little bit biased, however, we also have the experience to help you understand the benefits of outsourcing your Google Ads to a PPC Agency.
Below you’ll find our top 5 reasons for outsourcing your Google Ads compared to hiring an in-house Pay Per Click expert.
1 – Experience, Tools, & Resources
The biggest resource a PPC agency has is knowledge. Whilst an in-house PPC employee might have some experience in executing Google Ads campaigns, a single account manager in a PPC agency will have experience working on dozens of client accounts and spending hundreds of thousands of pounds in Google Ads and Bing Ads every year. This allows us to test strategies and analyse results at a much faster rate, resulting in better performance across accounts.
A PPC agency also allows account managers to share skills and experience to grow their knowledge. Often, with internal PPC roles, the PPC employee will be the sole subject matter expert in the business, meaning they will have to look to other places to find this information.
As PPC agencies dedicate more resources to this specific skill set, we often have access to tools and huge data sets from previous campaigns spanning years, helping us understand the ins and outs of the industry. Having access to these tools and data sets allow us to pre-determine the chance of success upon campaign implementation, reducing risk in the short and long term.
Agencies will also have networks of other specialists and will work alongside other agencies with varied specialities. What happens if you have a problem with Google Tag Manager? No problem, I’ve got a dude for that. Need some graphics designed? De nada, we know a team who can do these for us. Videos? Say no more, I know just the right person. Ad infinitum. The point is, having a network of other agencies and experts with varied skillsets means these problems are solved before they even appear.
2 – Less Expensive & More Cost-Effective
Depending on where you are in the world and the availability of qualified PPC specialists, hiring somebody for an in-house PPC job for Google Ads can be quite a costly and time-consuming endeavour. You can then risk the odds that this person will move on to greener pastures, setting you back to square one.
Hiring an agency, rather than an in-house PPC expert will save money and time on; hiring, training, equipment, management, creating processes, software tools, etc. Before you’ve paid the employees first month wages you’re already thousands of pounds in the hole, without being able to guarantee that they’re up to the mark, or even a good cultural fit for the business. Using an agency cuts out all of the complicated steps allowing us to use our 30+ years combined experience in generating results, while you can focus on other aspects of your business.
Hiring an agency with 30+ years experience is going to cost much less in the short, and long term, compared to hiring someone internally with a comparable skillset (well, that, and it’s physically impossible to find someone with 30+ years of PPC experience, but you get the point).
3 – More Flexibility
When working with an external agency, as we are not directly employed, we don’t have any direct involvement in other aspects of the day-to-day running of the business, allowing us to focus 100% on the end goal of generating new traffic and qualified leads for your business. We can offer impartial advice and recommend suggestions on other aspects of your business’ digital marketing strategy such as; web design, Search Engine Optimisation, and User Experience improvements. As we have internal departments for SEO and Web Design we can easily and seamlessly integrate other services on a short or long term basis whilst understanding your key business goals and objectives.
2020, as everyone knows, was a tumultuous time for businesses. The flexible nature of being an agency allowed us to quickly adjust and adapt our core services for our clients continually, especially through the initial lockdown period. This allowed us to pause services where necessary, reallocate our resources, reenable services, and keep aim on a continually moving target. This not only protected our clients, but also our staff, and our client’s employees. This allowed us to continue to offer the high levels of service our clients have grown to expect over the years. Had these clients hired internally for their PPC services it’s possible that they would not have been able to continue to keep these employees on the books.
4 – Agency Partner Benefits
As a Google Partnered Google Ads Agency, and Microsoft Advertising Partner we have access to a number of features that wouldn’t be possible in-house.
Partners have access to extra resources, programs, tools, promotional vouchers, events, support, and much more. This allows us to better serve our clients and ensure we are offering the cutting-edge of PPC services provided in the country.
We are extremely proud to be Google Ads and Microsoft Advertising Partners. This ensures that the quality of our services has continued to improve every year and that we have continually exceeded the requirements to be recognised as a leading agency. To be a Google Ads Partner or Microsoft Advertising Partner requires that we pass exams annually, continue to increase campaign performance, and adopt best practice in what we do.
We wear our Google Ads & Microsoft Advertising badges with honour, that’s why you’ll see them at the bottom of every page on our website.
5 – Case Studies & Testimonials
PPC Agencies should have a list of client testimonials and case studies which can help you understand the type of work they have previously completed on behalf of clients. Our case studies and testimonials help prospective clients see the different work we have completed in the past, and help to choose whether or not you think Codefixer will be the right fit for your business.
We are extremely proud of the work that we do for our clients and don’t mind showing our results off, and can gladly give examples of our work to any prospective client.