June 2, 2020

What is an Attribution Model in Google Analytics and Why It’s Important

What is an Attribution Model? An attribution model is a tool that allows marketers to measure the value of each touchpoint in the customer journey before successfully converting/purchasing. Google describes an attribution model as “the rule, or set of rules, …
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Over 100 Reasons Why Shopping Carts Are Abandoned
May 24, 2020

Over 100 Reasons Why Shopping Carts Are Abandoned

If you run an eCommerce site, here’s a list of issues that may be holding your site back. This is an actual list of concerns that almost stopped purchasers from completing their order. The responses are grouped into related categories.…
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Google E-A-T and why it's important
April 20, 2020

Google E-A-T and Why It’s Important

What is E-A-T? E-A-T was mentioned by Google in 2015 when it officially released its Search Quality Guidelines and stands for Expertise, Authoritativeness, and Trustworthiness (E-A-T). The purpose of E-A-T is to regulate the quality of the content being produced …
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April 16, 2020

Covid-19 Google Ads Grants & SME Support

On the 20th of April 2020, Google announced extra information regarding eligibility criteria & Ad Credit details. This article was updated last on 21/04/20 below.  A few weeks ago Google announced that it was offering support to small and medium …
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Google Shopping
April 16, 2020

How We Generated Over £1m for Our Client Using Google Shopping

Recently we reached an important milestone for one of our clients, achieving £1,000,000 in revenue through their Google Shopping campaign.
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What we are up to
April 8, 2020

What We’re Up To During the Coronavirus

Our team are still working away at home on client campaigns. Luckily over the last couple of years we’ve supported WFH days, so the transition has gone relatively well. We can be contacted on our normal phone line, through our …
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March 27, 2020

How to Fix Unwanted Sitelinks Appearing in Google Search

Sitelinks are a great way to improve the click-through rate on branded searches as they can help visitors navigate your website more effectively by displaying internal pages in search results. The problem with sitelinks is you can’t directly specify which …
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Woman in Face Mask
March 23, 2020

Coronavirus Update

We have closed our offices for the safety of our clients. We will be working remotely for
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Find Results On Google Update
March 10, 2020

Google ‘Find Results On’ Update & Its Impact on SEO

In April 2019 Google started testing the new “Find Results On” feature in some countries in Europe,
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March 7, 2020

How to Make Your Search Results Stand Out with Schema Markup

Do you ever browse through the SERPS (Search Engine Results Pages) and notice richer results that attract your eye, stand out a mile and wonder why yours don’t? For instance, below is an organic result for an e-commerce website that …
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